June 19th, 2010 
Shelia I understand the mind’s tendency to associate new information with known information and so this is the logical association. The difference, however, is that there is actually specific training to become a Life Coach and they have a certain way of leading their clients to the results they seek that differ from what I offer as an Attention Mentor.
When I was deciding what to call the specific way I help people create a life they love, the definition for a mentor* seemed a better match to what I do, than a life coach*. Since my emphasis is on managing attention, I decided on Attention Mentor.
* mentor: a wise and trusted guide
* life coach: an advisor who helps people with problems, decisions, and goal attainment in daily life.
I’ve been studying and teaching how to create a life you love for over two decades and now base everything I teach on one simple formula:
Decide what you want and give that your attention.
Deciding is our ultimate power in this human experience. I devote the first chapter of my book, InJoy! The Decision is Yours, to the power of deciding, and I offer my Decide Process in my JATAT Guidebook in hopes of empowering people to decide more deliberately.
The importance of getting clarity about what you want to experience cannot be overstated. If you don’t know what you truly want, and most don’t, you have no focus. Without a focal point, managing your attention deliberately becomes a much greater challenge. Read my article, The Power of Clarity, for more on this subject.
Giving your attention to what you want, instead of what you don’t want and all the reasons you think you can’t have what you want, is the only way you will ever have what you want.
Your attention is your creative energy, whatever you give it to becomes more prominent in your life. Quantum physics is even demonstrating that the act of observing (i.e. directing attention toward) literally changes that which is observed…changing wave functions to particles and back to wave functions when attention is removed.
When attention is not managed deliberately, it becomes scattered and ineffective like the far reaches of a flashlight beam in the dark. But when attention is focused and directed deliberately (easier than you think), it becomes ultra-effective like a laser beam. Both the flashlight and the laser direct light, but one is much more focused than the other.
As an Attention Mentor, I can help you recover spent attention so you can reinvest it in what you want. I can teach you simple methods for letting go of all that holds your attention captive so you can empower that which you choose to experience instead of that which you resist.
Symptoms of poorly managed attention include (but are not limited to): ineffectiveness, boredom, frustration, exhaustion, procrastination, lack of motivation, lethargy, inertia, weight gain, accelerated aging, poor health, insomnia, fear, dread, anxiety, anger, resentment, divorce, loss of libido, etc.
Effects of deliberately managed attention include (but are not limited to): contentment, satisfaction, passion, happiness, clarity, joy, peace, compassion, right livelihood, positive outlook, self-esteem, accomplishments, success, fulfillment, etc.
The choice is yours…decide what you want and give that your attention. I can help.
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Shelia Norling is an explorer of life and an 
